Case studies
Deep dives into products I've built and scaled. Click to expand.
Building a Voice AI Product from Zero
Founded and shipped a HIPAA-compliant voice AI receptionist for healthcare. Built the full stack, GTM strategy, and onboarded first paying customers.
AI-Powered Fraud Detection at Enterprise Scale
Led delivery of real-time fraud detection platform covering 100K+ employees, saving $5M+ annually.
ML Personalization for 2.5M Daily Users
Led product for ML-powered recommendations that drove 15% engagement lift and $2M+ revenue contribution.
Building an Org-Wide Experimentation Culture
Created A/B testing standards and frameworks that became the foundation for product decisions across 8+ teams.
Funnel Optimization: 12% Activation Improvement
Used segmentation analysis and UX testing to redesign a 5-step onboarding flow, improving activation rates.
Strategic Vendor Evaluation & Technical Trade-offs
Led build-vs-buy decisions for AI infrastructure across cost, compliance, and performance constraints.
Cross-Functional Alignment for Complex Platforms
Aligned 12+ senior stakeholders across fraud, compliance, legal, and engineering to ship ahead of schedule.
0-to-1 User Discovery: Validating Voice AI for Healthcare
Conducted deep customer research to validate problem-solution fit before writing code.
Launching a SaaS Product with Zero Marketing Budget
Designed complete go-to-market strategy and acquired first paying customers without paid acquisition.